Analyzing the Competitors of Your Website.
We’ll talk about online competition today. Our clients frequently inform us that they require a website in order to compete with competitors in the market online. Or, to be more precise, they tell us that they want a website because their rivals already have one. We have been taught our entire lives that you should always try to be first in your chosen endeavors. Black Friday sales, promotions, and academics =) On the other hand, having a website but ranking second or even last among your competitors can provide you with significant advantages.
1. Design. Because they have already put themselves out there, you and your design team can look over their website, “cherry pick” the good parts and get rid of the bad ones, and come up with a design that is more relevant to your industry and, more importantly, your intended customer base.
2. Analysis of Keywords. ( Although this is a part of SEO further down in the article, we felt it was significant enough to stand on its own for the purposes of this writing. You should be aware that Web Design of Kansas is an SEO-focused web design company if you have visited our website or read this blog. For us, content and keywords are just as important to design. When writing your content, page titles, and meta tag data, you can benefit greatly from analyzing the keywords and locations of your rivals. Need help? You’re in luck, then. You can use a lot of free keyword analysis tools on the internet.
Tool for Google Keyword Analysis: a fantastic tool for finding keywords. Google will perform its magic by determining the most popular keywords, the advertising competition for those keywords, and the global monthly searches for those keywords if you simply enter the website address of any website. This is available as part of Google’s AdWords platform, so the “advertising competition” category is present in the results.
Keyword Analysis Tool from SEO Book: SEO Toolbook, a different version of keyword analysis, will list single keywords, two-word keyword phrases, and three-word keyword phrases, along with the number of times they appear on the page and their keyword density.
Analysis of SEO: If you haven’t received the “memo,” SEO and all of its methods are what give a website a potential advantage over the competition. Therefore, it stands to reason that assessing the SEO strengths and weaknesses of your rival’s website is sensible, right?
HubSpot’s Website Grader is a great tool for getting a free, “real time” SEO analysis of your competitors’ websites. The Website Grader provides important information in a number of categories that are crucial to SEO. It can assist you in determining how SEO-friendly the websites of your rivals are and what you need to do to match or, hopefully, surpass them in the future.
Back links to the websites of your rivals. Back links have been created by your rivals for as long as they have been online. Additionally, a lot of them might come from vendors that you both use. Wouldn’t it be great if you could identify which ones and request a back link? You can, and it’s easy. Go to our old friend Google and enter links, followed by a colon, followed by the name of the website you want to check, into the search bar.
links: A list of every back link to your rival’s website will appear when you type somesite.com. Looking into these will permit you to decide the worth of these connections and gives an extraordinary beginning to building your own ‘fundamentally significant’ inbound connection procedure.
Okay, there you have it. a solid foundational understanding of the techniques you can employ to determine the online strengths and weaknesses of your rivals. As you work on developing an online marketing and deployment strategy, this information may prove to be extremely helpful. However, keep in mind: What benefits one goose may also benefit another. These methods could also be applied to your website. Well, you should just have the best website so that all of your rivals are jealous, right?